Agency site design

creative direction • Strategy • Prototyping

Creative Direction

70kft turned fourteen this year and announced its specialization in enterprise technology. This shift in internal brand strategy required a new site to act as an agency manifesto — an unapologetic step toward capturing the sector that has driven its success.

Grids and Gradients

The site aligns content to visible gridlines that activate the whitespace. This tension is broken by colorful illustration within the blog and bold swaths vivid gradients that match each featured case study.

scroll within tablet

Creative Direction: Molly Hawthorne
Case study prototyping: Molly Hawthorne
Design: Bailey Parkerson
Copywriting: Allison Ellis
Right Mix Web App
General Electric
CoreTech Website