On!Track campaign

concept • creative direction • design

Creative Direction

This campaign introduced Hilti’s ON!Track tool management software to construction industry leaders. We came up with “The Right Tool” theme and a memorable promotional package to create anticipation for the launch. The bold Hilti baseball bat arrived wrapped in a large-scale poster followed by a series of other enticing physical and digital messages.

ladders and hammers and drills, on time!

The RFID system was the first in a suite of solutions designed to equip crews with the rights tools for the right job and the right time. Without the right tools, jobs slow down and become inefficient.

with transparency comes efficiency

Even the packaging tape for this job evoked the concept of transparency. With complete visibility of inventory, ON!Track harnesses the power of cloud to make every moment powerful.
Creative Direction: Molly Hawthorne
Design: Bailey Parkerson
Copywriting: Megan Kwan
Account Management: Kacie Crow
strategy: Audrey Granger
Right Mix Web App
General Electric
CoreTech Website