Hewlett Packard

Right mix web app

design direction • Concept presentation

Creative Direction

Hewlett Packard Enterprise had customers with hybrid insecurity — how much cloud is too much? And what’s just the right amount? Enter Right Mix, a web application sales teams used to determine a customers’ current mix of hybrid technology and benchmarked private versus public cloud across industries.  

uncloudy results

Right Mix immediately generated strong lead conversion rates and was later translated into eight languages. The web app was so successful it outlived its intended campaign lifecycle and made appearances at conferences, including HPE Discover.

scroll within tablet

Creative Direction: Gus Granger
Design direction: Molly Hawthorne
DESIGN: Bailey Parkerson
concept presentation: Molly Hawthorne
Copywriting: Megan Kwan, Terez Barbaro
Development: Jarrod Brooks
Digital marketing: Anna Elliot
Account Management: George Wilkes
strategy: Allison Ellis
On!Track Campaign
General Electric
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